Proposal — Digital Casino Experience at Sé Metro Station

©THE FORCE offers immersive design + visual experiences

for brands : Betano, Coca-Cola, Heineken, Budweiser, Itaú, Ambev, Santander, Stella Artois [...]

+55.11.98624.3000contato@theforce.cc
BRSão Paulo, Brazil

©THE FORCE creates immersive brand experiences.

THE FORCE is an agency and production company that combines art and technology to create expanded narratives and surprising experiences. We specialize in visual identity development, immersive environments, and cutting-edge event production that transforms brands into unforgettable experiences.

With over a decade of experience in Brazil, North America, and Europe, we develop complete projects, from visual identity conception to physical space execution, serving global brands, cultural institutions, and entertainment venues. Our expertise spans from brand design to club architecture, always using the most innovative creative and technical approaches.

CREATIVE CONCEPT

DIGITAL CASINO

OF PASSAGE

SÉ STATION

Client: Betano | Location: Sé Metro Station | Flow: 338,000 daily | Operation: 6 hours | 72 daily draws

  • +JCDecaux Panel (1h/day): giant roulette, 30s pre-rendered video - visual climax seen from entire station
  • +LED Booth Panel (6h): mirrors results and keeps the show spinning all day
  • +Immersive scenography: dynamic lights, ultra-fast registration totem, illuminated prize counter
  • +Anchor message: 'Participate free, spin Betano Roulette and win instant prizes!'
  • +Monster flow conversion into qualified leads ready for Betano platform
  • +Premium prizes and Las Vegas energy updated to digital era
  • +Complete LGPD compliance and 18+ age verification system
  • +Real-time prize distribution with immediate gratification
CONCEPT

INTERACTIVE

GAMING

"Roda Roleta Betano" - Metro Promotional Activation

Interactive promotional activation bringing casino excitement to metro environment:

  • +EXCITEMENT - Real roulette emotion in safe, public metro setting
  • +ENGAGEMENT - Real-time participation with instant prize distribution
  • +ACCESSIBILITY - Free, entertaining experience for all metro passengers
  • +TECHNOLOGY - Digital innovation combining pre-recorded content with live interaction
01 / GENERAL CONCEPT

Metro

Roulette Experience

The Roda Roleta Betano transforms São Paulo's Sé Metro Station into an interactive gaming environment. This promotional activation brings the thrill of casino roulette through a detailed participant journey: active invitation by promoters with tablets, 1-minute registration at touchscreen totems, 5-minute roulette rounds with 30-second animations, immediate prize distribution, and continuous operation throughout the day.

+

Complete participant journey: attraction, registration, gaming, and prize collection

+

Visual impact booth with LED lights, sound system, and architectural design

+

5-minute cycle: 30s roulette animation + 4:30min registration period with countdown timer

Client
Betano
Studio
THE FORCE
BR - SP
CONCEITO ESTRATÉGICO

Visão Completa da Ativação

Estratégia, mecânica operacional e cronograma detalhado para transformar a Estação Sé em um ambiente de gaming de alta conversão.

Jornada do Participante - Fluxo Visual

Processo de 6 Etapas em 5min 50s
1
ABORDAGEM ATIVA
Promotores com tablets mostram prêmios premium → Explicam processo rápido
~30s
2
CADASTRO DIGITAL
4 totens touchscreen 55″ → Dados de marketing + códigos únicos
50s
3
TICKET + CONEXÃO
Ticket impresso + código WhatsApp → Conexão digital imediata
5s
4
EXPECTATIVA CRESCENTE
Cronômetros + vídeos promocionais → Antecipação para o giro
2min 30s
5
MOMENTO CLÍMAX
Animação roleta 30s → Mecânica realística + anúncios dramáticos
30s
6
RECOMPENSA GARANTIDA
Vencedores no balcão + chaveiros para todos → Lembrança da marca
1min 30s
72×
Repetições diárias
1.730+
Cadastros gerados
5min 50s
Tempo total

Technical Production Requirements

Video Content and Operational Cycles

The activation requires precise technical execution with 72 unique roulette outcome videos daily, plus continuous content during non-gaming periods.

Produção de Conteúdo

Daily Video Production: 72 unique 30-second roulette videos with different ball landing outcomes
Weekly Content: 504 individual videos (72 × 7 days) with predetermined winning numbers/colors
JCDecaux Integration: 1 hour daily of giant roulette content visible throughout station
Pre-rendered Content: All videos produced with realistic physics and Betano branding

Content During Non-Gaming Periods

During the 4 minutes 30 seconds between each roulette spin, multiple content streams maintain engagement:
Registration Period (2min): Promotional videos showcasing Betano platform features and prizes
Countdown Timer (2min 30s): Dynamic countdown with escalating music and visual effects
Ambient Content: Betano brand videos, user testimonials, and platform demonstrations
Audio Experience: Custom soundtrack building excitement toward each roulette moment
LED Booth Display: Continuous brand presence with animated logos and winner celebrations
Live Announcements: Promoter commentary and prize showcases between gaming cycles

Daily Operational Schedule

Hour-by-Hour Activation Timeline

Complete breakdown of a typical activation day, detailing team activities, content cycles, and operational procedures from setup to breakdown.

HorárioAtividadeDetalhes Operacionais
07:00-08:00
Team Setup
Coordinator briefing, equipment testing by 4 totem operators, LED booth activation, prize inventory check with 2 distribution attendants, JCDecaux coordination
08:00-09:00
Pre-Launch
Final system tests on all 4 totems, promotional video loops active, 2 roaming promoters positioning, first roulette content loaded, cleaning assistant prep
09:00-10:00
Launch Hour
12 roulette spins, 288 registrations target, JCDecaux giant roulette (30min), 2 roaming promoters active, 4 totem operators managing flow
10:00-11:00
Peak Period 1
12 roulette spins, 288 registrations, continuous LED content, 2 prize distribution attendants in full operation, cleaning assistant maintenance
11:00-12:00
Mid-Morning
12 roulette spins, 288 registrations, roaming promoters tablet showcases, 4 totem operators managing queues, ongoing prize fulfillment
12:00-13:00
Lunch Rush
12 roulette spins, 288 registrations, JCDecaux giant roulette (30min), peak team performance, all 11 staff members coordinated
13:00-14:00
Peak Period 2
12 roulette spins, 288 registrations, maximum booth energy, prize distribution team at capacity, continuous winner celebrations
14:00-15:00
Afternoon Cycle
12 roulette spins, 288 registrations, sustained promotional activity, inventory monitoring by coordinator, team performance review
15:00-16:00
Breakdown
Final prize distribution by 2 attendants, equipment shutdown by totem operators, data collection, cleaning assistant full sanitization, performance review
72
Giros da roleta por dia
1.730
Cadastros esperados
6h
Horas de operação ativa
DADOS OPERACIONAIS

Métricas e Planejamento

Dados detalhados sobre capacidade operacional, fluxo de participantes e distribuição de brindes para a ativação.

Cálculo de Participantes e Capacidade

Perfis de Usuário - Tempo de Interação

Tempo médio para completar cadastro e realizar aposta na roleta, baseado no perfil de familiaridade com tecnologia:

Perfil do Usuário% dos ParticipantesTempo Cadastro + Aposta
Rápido
Usuários tech-savvy
20%25 segundos
Médio
Usuários regulares
50%40 segundos
Lento
Primeira experiência
30%60 segundos

Tempo médio ponderado: 43 segundos por participante

Cálculo: (20% × 25s) + (50% × 40s) + (30% × 60s) = 43s

Configuração dos Totens Interativos

Especificações técnicas dos equipamentos para cadastro e participação na roleta:

EspecificaçãoDetalhesFuncionalidade
Quantidade
Total de equipamentos
4 unidadesProcessamento simultâneo de cadastros
Display
Tela touchscreen
55 polegadasInterface intuitiva para cadastro e apostas
Capacidade
Usuários simultâneos
1 pessoa por totemExperiência personalizada e privacidade
Tempo Médio
Por interação completa
43 segundosCadastro + seleção de aposta + confirmação

Capacidade Operacional de Cadastros

Projeção de cadastros baseada no tempo médio de 43s por participante e operação com 4 totens simultâneos:

Período de AnáliseNovos CadastrosBase de Cálculo
Por totem (5 minutos)6 cadastros300s ÷ 43s = ~7 participações
Por rodada completa24 cadastros6 cadastros × 4 totens simultâneos
Por hora operacional288 cadastros24 por rodada × 12 rodadas/hora
Por dia (6h ativas)1.730 cadastros288/hora × 6 horas de operação

Meta diária: 1.700 cadastros (conversão de 0,5% do fluxo da estação)

Jornada Completa do Participante

Breakdown detalhado do tempo total de permanência na ativação, do primeiro contato até o recebimento do brinde:

Etapa da ExperiênciaDuraçãoDescrição da Atividade
Aproximação e Fila
Aguardando totem livre
108 segundosAtrair atenção, explicar mecânica, aguardar vez
Cadastro e Aposta
Interação no totem
43 segundosPreencher dados, escolher números/cores, confirmar
Aguardo do Giro
Expectativa e engajamento
150 segundosSocialização, foto, vídeos, aguardar rodada
Giro e Premiação
Momento de resultado
30 segundosExecução da roleta, anúncio, entrega de brinde
Experiência Completa
Tempo total investido
350s (5min 50s)Do primeiro contato ao brinde recebido

Impacto positivo: Experiência completa de ~6 minutos gera alto engajamento e recall da marca

Fluxo de Cadastros e Distribuição de Brindes

Metas e Configuração

MétricaValor
Fluxo Estação Sé338.000 passagens/dia
Taxa de conversão alvo0,5%
Meta de cadastros/dia1.700
Giros por hora12
Horas de ação/dia6 horas
Total giros/dia72

Sistema de Premiação Inteligente

Mecânica de recompensas que garante que 100% dos participantes recebam brindes, incentivando o engajamento:

Tipo de AcertoBrinde ConquistadoProbabilidade/QuantidadeValor Percebido
Número Exato
Acerto certeiro (1 em 37)
Fone Bluetooth Premium1 por giro (garantido)Alto
Cor Correta
Vermelho ou Preto (~48%)
Copo Betano Personalizado~12 participantes/giroMédio
Paridade Correta
Par ou Ímpar (~48%)
Cordão de Celular~8 participantes/giroMédio
Participação
Garantia de brinde
Chaveiro Exclusivo Betano1 por telefone/diaLembrança

Estratégia: Múltiplas formas de "ganhar" aumentam satisfação e reduzem frustração

Estoque de Brindes Planejado

BrindeEstoque TotalDistribuição DiáriaDuração Estimada
Fone Bluetooth Premium
Prêmio maior - número exato
555 unidades72 por dia (1 por giro)7,7 dias
Copo Personalizado
Acerto de cor (vermelho/preto)
1.660 unidades~216 por dia7,7 dias
Cordão de Celular
Acerto de paridade (par/ímpar)
1.110 unidades~144 por dia7,7 dias
Chaveiro Betano
Brinde garantido de participação
15.000 unidadesAté 1.700 por dia8,8 dias
Chaveiro Reserva
Estoque de segurança adicional
5.000 unidadesBackup técnico+2,9 dias
Planejamento Estratégico

Estoque calculado para 7 dias de operação com margem de segurança de 20% nos itens principais e reserva técnica de chaveiros.

Garantia de Experiência

100% dos participantes recebem pelo menos um brinde, criando experiência positiva e lembrança duradoura da marca.

02 / Components

Complete Activation System

The Betano Roulette activation transforms Sé Metro Station into an interactive gaming environment through six integrated components that work together to create an immersive experience: from visual attraction to prize delivery, each element is designed to maximize engagement and conversion.

01
Visual Impact System

LED booth with dynamic lighting and architectural design that transforms the metro space. Includes JCDecaux central panel integration (1h/day) with giant roulette visible from entire station, plus continuous LED displays (6h/day) maintaining energy throughout operation.

02
Registration Technology

Four 55-inch touchscreen totems for simultaneous user registration, generating unique codes with QR/WhatsApp integration. Offline system ensuring continuous operation with ticket printing and real-time participant verification.

03
Interactive Gaming Experience

30-second roulette animation videos with realistic white ball spinning mechanics. Complete 5-minute operational cycles with countdown timers, creating casino excitement in a metro environment.

04
Prize Distribution System

Immediate reward fulfillment counter with comprehensive inventory: Bluetooth headphones (exact number), Betano cups (color match), phone cords (even/odd), and exclusive keychains. 100% participants receive prizes.

05
Professional Team Operation

Complete staffing solution: 1 general coordinator, 2 roaming promoters with tablets, 4 totem operators (1 per equipment), 2 prize distribution attendants, 1 cleaning assistant, and 1 civil firefighter. Full crowd control and participant journey management.

06
Compliance & Legal Framework

Complete regulatory compliance including SPA/MF registration, SMUL permits, LGPD data protection terms, age verification (18+), and 1 participation per CPF daily limit. Zero legal risk operation.

03 / Investment

Complete Activation

Metro activation system with comprehensive technical and creative development.

RODA ROLETA BETANO ACTIVATION

Complete Metro Activation

+Complete 5-step participant journey from attraction to prize collection
+Visual impact booth with LED lights, sound system, and architectural design
+30-second roulette animations with white ball spinning until number selection
+Touchscreen registration totems generating unique codes with QR/WhatsApp integration
+JCDecaux central panel integration for 1-hour daily maximum visibility
+Prize distribution counter with immediate reward fulfillment system
+Continuous 5-minute operation cycles with countdown timers and promotional team
Sob consulta
TOTAL VALUE

Investimento sob consulta

+Complete technical and creative development of roulette activation system
+6 hours daily activation operation at Sé Metro Station with professional management
+JCDecaux panel integration and coordination for maximum brand exposure
+Professional team operation including registration, crowd control, and prize distribution
+Comprehensive prize inventory management and immediate distribution system
+TheForce.cc exclusive activation design with complete brand integration
Taxes included
Value Includes
Digital Roulette System
Sob consulta
Booth & Equipment Setup
Taxes included
JCDecaux Integration
Complete Activation

Activation Timeline

The activation follows a structured timeline to ensure successful metro operation:

01
Journey Design: 5-step participant flow from attraction to prize collection with detailed timing
02
Booth Architecture: Visual impact design with LED lights, sound system, and crowd flow management
03
Animation Production: 30-second roulette videos with white ball spinning mechanics
04
Registration Technology: Touchscreen totems generating unique codes with QR/WhatsApp integration
05
Operational Rules: 1 participation per CPF daily, 5-minute cycles, continuous countdown timers
06
Team Coordination: Promoters with tablets for active invitation and prize distribution management
07
Launch & Monitoring: 6-hour daily operation with real-time participant flow optimization
04 / Agreement

Terms & Conditions

Commercial terms ensure clear understanding of project scope, deliverables, and production timeline.

01

The investment includes complete digital casino activation system and 7-day operation.

02

Setup timeline: 40 working days including SPA/MF registration, SMUL permits, and team training.

03

Operation: 6 hours daily, 72 draws total, 5min 50s participant journey per cycle.

04

Participation limited to 1 time per day per CPF with age verification (18+) and LGPD compliance.

05

Complete system: JCDecaux integration (1h/day), LED booth (6h/day), 4 registration totems, prize counter.

06

High-impact promotional activation with measurable engagement and lead generation results.

07

The copyright of the visual identity and activation design belongs to THE FORCE.

08

Changes in concept or operational scope after approval may generate additional costs.

09

Final delivery includes complete operational documentation and detailed performance reports.

Contact Information

Company
THE FORCE
CNPJ
22.690.450/0001-96
Address
Alameda Eduardo Prado, 667 - Campos Elíseos
São Paulo, SP - Brazil - 01218-012
Contact
+55 (11) 98624-3000
Instagram: @theforcex

Approval

Location
São Paulo, Brazil
Client
BETANO / WIEDEN+KENNEDY
THE FORCE
LUCIANO FERRAREZI - CREATIVE DIRECTOR